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Dieter Rams: As Little Design as Possible Sophie Lovell
Publisher: Phaidon Press, Incorporated

Good design is as little design as possible. €�As little design as possible,” according to influential designer, Dieter Rams. Dieter Rams ten principles of good design. It does not copy existing product forms, nor does it produce any kind of novelty just for the sake of it. Phaidon has put out a great new book that showcases the absolute minimalist perfection of Dieter Rams seemingly endless sea of work. Earlier this year the book Analog Dreams: The sketches of Michael DiTullo was published and he will be featured in the upcoming book As Little Design As Possible: The Work of Dieter Rams by Sophie Lovell. This beautifully designed book includes a wide variety of visual material, including sketches and technical drawings, photographs of Rams' work as well as his life, archival. Named for Rams' tenth design principle Good design is As Little Design as Possible. The essence of innovation must be clearly seen in all of a product's functions. Phaidon's new monograph on Dieter Rams, As Little Design as Possible follows on the heels of 2009's Less and More and the observations we made there on the man's life remain true. Rams was design chief for consumer product giant Braun from 1961 to 1995. This looks like a great book to have. EMAIL : info@creativefarm.co; CALL : (502) 5332-3175; ADDRESS : Guatemala City, Guatemala. Dieter Rams: Ten commandments on design. Dieter Rams is one of the most influential consumer product designers of all time. Innovative, useful, aesthetic, understandable, unobtrusive, honest, long lasting, thorough, environmentally friendly and have as little design as possible. Current technological development keeps offering new chances for innovative solutions.